Business Strategy of Tesco Essay Example | Topics and Well Written Essays - 7000 words

Business Strategy of Tesco - Essay Example Whereas the mission of the firm is the business where the company wants to operate and the customer base the firm will serve. These are the foundation stone of the company according to which the company implement its different strategies. Tesco’s vision statement is: ‘We talk about Every Little Helps a lot, but it's not just a catchphrase or marketing slogan, it represents everything we stand for. For our people and our customers, it's how we run our businesses from China to Chorley’ (Our vision and values, 2009). Core competence is the competitive advantages that a company posses to differentiate itself from the competitors which gives them an extra edge to be the market leader. These services or products should be: valuable, rare, imperfectly imitable and not strategically substitutable (Hitt, Ireland, Hoskisson, 2009, p. 18). The core value of Tesco is to take care of the customers. Earning lifetime loyalty of the customer and to create value for the customer i s their only value (Nwagbara, 2011, p.62). The company believes that no one in the industry tries as harder as they do to reach to the customers (Polytechnic Institute of New York University, 2011, p. 1). Being responsible to the community and the society in which they operate they always try to maintain good neighbourhood and always try to be a responsible member in the society. The brand image for its great quality products with diversified product line is the core competencies for the firm. Tesco’s Mission statement is single phrases which says it all and lets the world know the reason for their presence in the market: ‘Creating value for customers to earn their lifetime loyalty’ (Mission statement for Tesco PLC, 2011). b) Stakeholder Analysis The sustainable... Center of discussion in this paper is Tesco as the global merchandise and grocery retail company. In respect of profit Tesco is considered to be the second largest retailer after Wal-Mart and by revenue it is the third largest after Wal-Mart and Carrefour. Tesco have its presence in over 14 countries including Asia, North America and also at Europe. Tesco headquarter is located at Hertfordshire and is the leading grocery market leader at UK capturing 30 % of the total market share. Apart from the core business areas the company is also located at Ireland, Malaysia and Thailand. Worldwide Tesco operates in over 2318 stores with 1878 stores located at UK only. With the success of self-service store of grocery Tesco was born from the amalgamation of Cohen and T.E. Stockwell. After a strong start the company stated expanding its business ranging from small retail stores to large supermarkets. With the diversification in household goods the brand became very popular in the mind of the peo ple. Tesco then entered into the petrol stations for selling fuels at a very competitive price and then also expanded into banking, financial services and products. The sustainable growth and well governed business policies of Tesco gives the belief to the investors to get a competitive return of their investments and their shareholdings. The main reason behind gaining the trust of the shareholders is due to the transparency in the company operation and they expect the implementation of robust strategies by the company in every business processes for the long term growth of the organization along with the shareholders.

Spanish Essay Example | Topics and Well Written Essays - 500 words

Spanish - Essay Example Ellen y yo aprendimos espaol varios aos antes de casarnos. Nos conocimos en la Universidad Columbia. Ellen se gradu como psicloga y yo me gradu como traductor. Desde que nos mudamos a Santo Domingo conseguimos trabajo como profesores de ingls como segundo idioma en el Instituto Cultural Domnico-Americano. Al mismo tiempo mi esposa da clases de Psicologa en la Universidad Autnoma de Santo Domingo y yo trabajo como traductor en el Internet y tengo varios clientes en el rea de los negocios de bienes races. Nuestro hijo se llama Paul y estudia en el Colegio del Instituto Cultural Domnico-Americano. A todos nos gusta vivir aqu porque la vida en este pas es ms tranquila que en Nueva York. No vivimos con tanta prisa como se vive en Nueva York y nuestros salarios nos permiten vivir cmodamente. Adems de la gente nos gusta mucho el clima. Podemos decir que casi siempre es primavera, pero en verdad es como el verano casi todo el tiempo. No es un calor hmedo como en Nueva York. Es un calor diferente y vestimos ropa casual todo el tiempo. Tengo 5 pies y 6 pulgadas. Mi cabello es negro. Mis ojos son tambin negros. Tengo una personalidad extrovertida y me gusta compartir con la gente sobre temas espirituales. Dios es el centro de mi vida y mi esposa tambin confa mucho en Dios. Por eso nos llevamos tan bien.